Hey, I'm Pamella Franco
but you can call me Pam ☺︎

​

I'm a Brazilian painter and makeup artist based in São Paulo. I hold a degree in Fine Arts, where I developed my practice through sculpture and painting, foundations that strongly influence my work in makeup and visual creation.

My career began in the independent cinema and horror scene in Espírito Santo, where I started working with makeup for film productions.

Alongside my Fine Arts background, I studied art direction with Vera Hamburger, coolhunting at Escola São Paulo, trend management at FAAP, and beauty and hairstyling at Escola Madre.

With over a decade of experience across the audiovisual and fashion industries, I have worked on advertising campaigns, films, television productions and fashion projects for major brands and international platforms.

In 2026, I was responsible for the character design and makeup for the theatre production Hamlet – Sonhos que Virão, one of the most anticipated productions of the Brazilian theatre season.

Feel free to explore my portfolio, Instagram and IMDb page to see a selection of the projects I have collaborated on.

Selected projects and collaborations include work for:

• Netflix
• Amazon Prime Video
• HBO Max
• Sony
• E! Entertainment

Fashion-related projects also include productions involving Brazilian designer Alexandre Herchcovitch.